social networking

Tuesday, February 26th, 2008 - No Comments »

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This, combined with a raft of recent surveys around lost productivity due to staff using social networking sites such as Facebook and MySpace, is also raising awareness that action needs to be taken in this domain.

For example, according to a study undertaken by information security consultancy Global Secure Systems and the organisers of the Infosecurity Europe 2008 exhibition, the use of such sites is costing UK business an estimated £6.5bn per annum in terms of reduced output.

A poll carried out among 776 office workers indicated that most spent at least 30 minutes a day visiting social networking sites, while two were so hooked that they engaged in such activities for as many as three hours each day.

Unsurprisingly, therefore, other research by Computerweekly.com found that some 63% of organisations were planning to monitor or limit staff access to these sites over the next six months, while 17% intended to ban their usage entirely.

Meanwhile, a second survey undertaken by YouGov and commissioned by infrastructure software and services provider, Dimension Data, provided a breakdown of which kinds of personal web sites were being accessed most.

Of the 2,134 employees questioned, some 46% undertook online banking at work, 19% visited social networking sites, 13% indulged in file-sharing, while 10% downloaded media files such as MP3s.

Donal Casey, principal security consultant at Morse Consulting, says: “I wouldn’t say the use of social networking sites is causing chaos, but it is an issue without a doubt as it’s one of those things that can become addictive. When you talk to IT executives, they’re aware of the situation as it’s a newsworthy fact that these sites are being used. But unless it starts visibly impacting staff productivity, most aren’t overly concerned.”

Nonetheless, he adds that many organisations are keeping a watching brief on the issue by monitoring internet usage and, if and when the statistics show high levels of activity, tend to take action at that point.

But, whether social networking web sites are causing overt damage to staff productivity or not, their usage does pose various network-related and security questions.

In network terms, the problem is that if large numbers of users download content, particularly in bandwidth-hungry formats such as video, it is likely to have a negative impact on performance and, therefore, on the ability of staff involved in more legitimate pursuits to do their job.

Another risk relates to the potential for downloading inappropriate content. While Simon Jeffreys, a partner at law firm, CMS Cameron McKenna, indicates that liability for downloading and disseminating such material falls on the employee concerned, such a scenario can leave the way open for legal action against their employer too.

He says,”An employer that found out an employee had downloaded and/or disseminated [inappropriate material] would have to notify the police immediately and make strenuous efforts to stop it going to others, including its own staff. You certainly wouldn’t want other employees coming across it lest they be offended and perhaps bring a claim against you.”

A consideration of even greater concern, however, is linked to privacy, says Graham Quint, IT manager at Tewkesbury Borough Council. “People shouldn’t use their work address or contact details on these sites as it makes them a potential target for phishing,” he says. “There are also security holes that have been exposed in these systems and their privacy policies leave a bit to be desired. FaceBook, for example, only disables an account after someone wants to leave rather than deleting it.”

Ken Munro, managing director at penetration testing house, Secure Test, agrees. He says, “People have always disclosed too much information on the internet but sites like FaceBook have made the problem much worse in that the standard configuration allows anyone to view your profile.”

The concern is that snippets of information made available here and there can all too easily be pieced together and linked back to individual organisations using profiling tools such as Paterva’s Maltego.

Moreover, if a staff member puts their work e-mail address on such sites, it means that there are clues to the account name, so that malicious individuals can probably work out the password or use social engineering to get the information, leaving the corporate network vulnerable to attack.

So what can IT directors do about these worrying scenarios? According to Donal Casey, there are two options, both of which generate their own pros and cons - the first is simply to ban access to such sites outright and the second is to introduce acceptable usage policies.

One company that went down the former route is Graypen, an agency that looks after the interests of ship and tanker owners when their boats are in port. The organisation employs about 135 staff in 24 offices around the UK, but was experiencing bandwidth problems even though it had just invested heavily in upgrading its network and Citrix-based server infrastructure and had also introduced ADSL broadband links.

David Scott, IT manager at Graypen, explains, “People were saying that their systems were running slowly, but we couldn’t understand why because everything was brand new. After we’d checked the servers though, we realised that it was down to internet activity. The problem is that if half the office is downloading videos from YouTube and the other half is working, everyone gets frustrated.”

Unfortunately, however, he found acceptable usage policies ineffectual. “Even though we had a policy, we had no way of enforcing it. People just delete their cookies and history and, as soon as you walk through the door, they get off the site. So you can have all of the best practices in the world, but if you’ve no way of enforcing or controlling them, they’re worthless.”

As a result, following a conversation with a colleague at another company, he decided to trial Bloxx’s web filtering technology for 14 days. But after as little as 24 hours, Scott had enough activity data to do something about it, and took a report to the managing director.

The most frequently accessed web sites were eBay, the MSN Hotmail e-mail system, the Paypal ecommerce payment system and social networking sites, “which were the killers” because “people were downloading videos and big pictures that were taking up bandwidth and degrading our terminal services”.

Scott says, “Nearly 100 people were involved at all levels of the company and after looking at the results, the MD just said ‘block the lot’. It was a short, sharp shock and it wasn’t a popular move, but it really worked. If people complained, we just pointed out that they weren’t happy if the network ran slowly and this was the only way to sort it out, which they accepted.”

While such action is understandable given Graypen’s particular set of circumstances, Casey points out that this approach would not necessarily work for all organisations.

“A lot of companies use social networking sites for recruitment and supply chain activities these days so there are acceptable business uses being made of this technology, particularly by young folk coming into employment who are used to it. So you have to be careful with blanket bans,” he says.

Such considerations also apply to professional networking sites, such as LinkedIn, which are likely to diverge increasingly from their social networking counterparts, believes Ian Blatchford, a partner at consultancy RSM Bentley Jennison.

WPP Acquires Stake Web Analytics firm NuConomy

Monday, February 11th, 2008 - No Comments »

WPP announced today that it has acquired a stake in Israeli Web analytics company NuConomy, although it would not reveal how big a stake it has or how much it was worth.

The NuConomy platform appears to be in beta, judging from the company’s Web site, but claims to “measure consumers’ engagement and interaction with content, while giving advertisers actionable insight into the audience they engage with.”

The acquisition follows a handful of recent WPP investments in digital media firms, including Integrated Media Measurement Inc., VideoEgg, SpotRunner and Dutch interactive agency LaCommunidad. Rumors that it would make a move to acquire the outstanding share of SpotRunner have been circulating for months, with no new developments.

Flock.com Browser to Integrate With MySpace Open Platform

Wednesday, February 6th, 2008 - 2 Comments »

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Flock, the innovative social Web browser, today announced that they will add MySpace as a supported service for its rapidly growing audience of users. Building on the MySpace Developer Platform, Flock will allow users to surf the Web with their MySpace friends constantly available from within the Flock browser.

On Tuesday, February 5th in San Francisco, Flock took part in the MySpace developer platform kick-off. At the event Flock, along with other innovative companies, demonstrated its integration with the MySpace platform. Flock developers provided attendees with a sneak peak at features that will allow Flock users to connect with their MySpace friends and share a variety of content.

“Our users want to be connected with their favorite friends across all the sites they visit,” said Shawn Hardin, CEO of Flock. “MySpace has been the most frequently requested social networking service by our users and we are excited to be able to offer it to the Flock community.”

In addition to MySpace, Flock supports many of today’s most popular social networking services and applications. Flock currently supports video and photo sharing services such as YouTube, Truveo, Photobucket, and Flickr. With the addition of MySpace to its stable of supported services, the Flock browser allows users to share across a much broader variety of networks and friends with a simple drag-and-drop action, making their user experience easier and more connected than what is possible with conventional browsers.

Flock is available for free download at http://www.flock.com.

About Flock

Flock - The Social Web Browser - is built on Mozilla’s constantly improving Firefox architecture. It is free to download and use at www.flock.com. Flock simplifies and extends the use of social and web-based applications to enable the richest user experience possible across information-gathering, sharing, communication, self-expression and interaction. Flock delivers a more personal experience of the web, where its users are in control and more connected to what they value. Flock was founded in 2005. The company is based in Mountain View, CA, with an office in Victoria, British Columbia.

InfoSpace to Present at the Thomas Weisel Partners Technology, Telecom & Internet Conference

Wednesday, February 6th, 2008 - No Comments »

InfoSpace, Inc. (NASDAQ:INSP) today announced that Chairman and CEO, Jim Voelker and CFO, David Binder will present at the Thomas Weisel Partners Technology, Telecom and Internet Conference in San Francisco, CA. The presentation is scheduled for Thursday, February 7th at 9:45 a.m. Pacific time. A live audio webcast of the presentation will be available under the Events tab in the Investor Relations section of the InfoSpace corporate Web site, at www.infospaceinc.com.About InfoSpace, Inc.InfoSpace, Inc. is a leading developer of metasearch products to help people easily search and discover the web. InfoSpace uses its proprietary metasearch technology that combines the top results from the leading search engines to power a portfolio of branded Web sites, including Dogpile (www.dogpile.com) and WebFetch (www.webfetch.com.) For the second consecutive year, Dogpile ranked highest in customer satisfaction among search engines, according to JD Power and Associates. More information can be found at www.infospaceinc.com.

Time Warner to split AOL Internet business

Wednesday, February 6th, 2008 - No Comments »

The move comes as little surprise, as former CEO Dick Parsons acknowledged in September that Time Warner would at some point divest itself from the AOL access business, though he made no commitment to do so at the time.

On Bewkes’ first quarterly financial conference call Wednesday since taking his position as CEO on Jan. 1, he said Time Warner’s plans to split AOL’s businesses will help hasten the segment’s business-model transition from “a declining ISP subscription business to a growing Internet ad business.”

“This should significantly increase AOL’s strategic options for each of these main business sectors,” Bewkes said on a call to reveal Time Warner’s fourth-quarter 2007 earnings. He made a distinction between AOL’s for-fee Internet-access service and its ad-supported audience business, which includes AOL’s online services and content.

Bewkes did not give a specific timeline or other details for when and how the split will occur. AOL’s Internet-access business, which still provides for-fee service, continues to decline in subscribers even as Bewkes noted that Time Warner has reduced operating expenses at AOL by “well over a billion dollars.”

Still, even as AOL’s goal is to become a viable online advertising competitor against Google, Yahoo and Microsoft — the latter two of which may soon become a single and more formidable rival — advertising revenue for AOL has been growing less than the industry average for several quarters.

In the fourth quarter, ad revenue at AOL grew 18 percent, less than the current International Advertising Bureau’sindustry average of 25 percent. As a point of comparison, Google’s ad revenue grew 51 percent in its fiscal fourth quarter.

AOL’s ad revenue growth was below industry average for both its 2007 second and third quarters as well. It grew 13 percent in the third quarter, which ended Sept. 30, and 16 percent in the second quarter, which ended June 30. The industry average was around 26 percent for those time periods.

Time Warner’s financial results for the quarter overall met Wall Street expectations, but net income was down for the quarter. The company reported $1.03 billion, or $0.28 a share, for the fourth quarter, down from $1.75 billion, or $0.44, last year. However, the results for the fourth quarter of fiscal 2006 were bolstered by an income-tax benefit as well as income from the sale of AOL Internet access businesses in the U.K. and France.

Quarterly revenue rose 2.4 percent, from $12.34 billion in the year-ago quarter to $12.64 billion, reported Wednesday.

Bewkes on Wednesday also outlined other cost-cutting and strategic measures that Time Warner plans to take to make the business run more effectively. The company’s AOL business is not the only one that will be affected; the company also is considering reducing its investments in its Time Warner Cable business, he said.

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