Jessica Simpson is headed back to reality TV for the VH1 series “The Price of Beauty.”

According to the press release, “Beauty” will take Simpson all over the world “to meet women, study local fashions, dietary fads and beauty regimes,” all in an attempt to explore the meaning of true beauty in different cultures.

Simpson said she was “immediately intrigued” by the concept of doing a show about “true beauty.”

“I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect.”

The singer and reality TV star has long been scrutinized for her fluctuating weight, an issue she recently tried to address in the June issue of Vanity Fair:

“It comes with what I do,”she said, “and I know that every day the media’s going to challenge me, is going to want to bring me down. But I feel like I’m at such a place that I own myself, and it’s authentic. I own that authentic part of myself, and none of those words are harsh enough to make me believe them.”

Jeff Olde, VH1 executive vice president of original programming, said Simpson, perhaps more than her peers, “has been the target of our obsession with beauty on both sides of the equation. She is a woman who can set trends and create firestorms with a single photo.” The series, Olde added, gives Simpson the opportunity “to take control of that conversation.”

“The Price of Beauty” will premiere in 2010.

“The Hills” are really alive, with the MTV reality show drawing its biggest audience ever this week.

Monday’s 10-11 p.m. episode, which was the first of Season 3’s eight “bonus” episodes, averaged 4.8 million total viewers, according to Nielsen Media Research. That marks the series’ biggest viewership ever for a single episode, besting what originally was supposed to be the third-season finale in December (4.7 million viewers).

On Tuesday, in its first full day live on MTV.com, the new “Hills” episode delivered 1.8 million streams, up 29% from the day after Season 3’s premiere episode.

MTV will stage events in five cities this Saturday to turn up the volume for its upcoming live music competition series, Rock the Cradle.

The events, which will be held at Westfield shopping malls around the country, will feature a contest for teens and a parent teaming up together to play MTV’s new video game, Rock Band. The top scoring parent-child team in each market will win a trip to New York to compete in the Rock the Cradle DNA Duel finals on April 3.

The finalist will win $10,000 and a trip to Las Vegas for the season finale of Rock the Cradle, MTV’s new reality TV series debuting April 3.

The weekend events, staged by the marketing and promotion firm Pop2Life, will be staged in Los Angeles at the Westfield Topanga Mall; in the Washington D.C. area at the Westfield Annapolis; in New York at the Westfield Sunrise; in Chicago at the Westfield Fox Valley; and in New York on Military Island at 44th and Broadway.

Rock the Cradle is like another series from producer FremantleMedia North America — American Idol. But instead of industry novices, the competitors will be the offspring of rock veterans.

Competitors include the children of Olivia Newton John, Kenny Loggins, Eddie Money, Joe Walsh, Al B Sure, Dee Snider, Tom Johnston (The Doobie Brothers), MC Hammer and Bobby Brown.

It appears that New York is going to be doing a new show called :New York Goes To Hollywood. And here’s how VH-1 describes the new series:

New York is ready to tackle her other life dream: superstardom. Don’t get it wrong - New York is already a star but she wants to be on the A-list – as a legit actress.

In order to focus on her new mission, She’s moving out west to see if she can climb the Hollywood ladder. Question is, will she reach for the stars or fall flat on her face?

After months of speculation, E! Entertainment Television has greenlit a reality show centered on Lindsay Lohan’s mother, Dina Lohan, and her 14-year-old daughter, Ali. Tentatively titled Living Lohan, the eight-episode series, set to debut this summer, will follow Dina as she balances life as a mother and a manager trying to help launch Ali’s career as an aspiring singer-actress. The show, from Bunim-Murray Prods. and Maloof TV, will chronicle Ali and Dina’s upcoming trip to Las Vegas, where Ali is set to start work on a solo album — which will release on the Maloofs’ Interscope-owned record label. While in Vegas, the duo will stay at the Maloof-owned Palms hotel. Though the show will also feature Dina’s two sons, 11-year-old Cody and 20-year-old college student Michael, so far, there are no plans to have Lindsay appear, though producers leave that door wide open, pointing out that anything’s possible with such a ”close-knit family.”