Pulse 87 FM, a subsidiary of Mega Media Group, Inc., OTCBulletinBoard: MMDA.OB (www.megamediagroup.com), New York’s new Rhythmic Top 40 radio station, has received advertisement orders from Sobe Life Water Brand a division of Pepsico, Inc. NYSE: PEP, Paragon Honda and is adding a line up of programming featuring world renowned DJ’s and producers.

This week we debut weekly Mix Shows by some of the most popular DJ’s and Producers the line-up is as follows:

    DJ Serg - Weekdays at 12 noon on the Pulse 87 "Nooner at Noon".
    DJ James Anthony - Weekdays at 5PM on the Pulse 87 "Free Ride @ 5"
    Johnny Budz - Weeknights at 8PM on the Pulse 87 "B.P.M. @ 8PM"
    DJ Yonny - Friday night from 10PM - Midnight  on the Pulse 87 "Friday
     Night Fix"
    Mike Rizzo - Friday night at midnight on Pulse 87's "Area 51"
    DJ Boris - Friday night at 2AM on Pulse 87's "Up All Night"
    Glenn Friscia - Friday night at 2AM on Pulse 87's "Up All Night"
     ("Up All Night" will feature a rotating roster of All Star DJ's)
    Glenn Friscia - Saturday night from 10PM - 2AM on the "Pulse 87 Saturday
     Night Dance Party"
    Jonathan Peters - Saturday nights at 2AM on Pulse 87 "Up All Night".

Commenting on the Announcement Gina Golden V.P. of sales stated, “Major brands are starting to see the exposure and value of advertising on Pulse 87. I feel that many more major brands will be coming on board in the near future.”

Commenting on the Announcement Program Director Joel Salkowitz stated, “We continue to expand our roster of cutting edge programming and popular New York personalities.”

About Mega Media Group

Mega Media Group, Inc. is a multimedia entertainment holding company with several subsidiaries that offer a broad range of services.

The divisions include recording, music production and distribution, video production, radio broadcasting, and Pulse 87, a Rhythmic Top 40 Radio station serving the New York Tri State Area.
Pulse 87

Controversial morning host Star returned to radio Tuesday a lot more quietly than he left it in May 2006.

In his first day on WNYZ (87.7 FM, Pulse 87), Star talked less about his noisy firing from WWPR (105.1 FM) than about a recent liver transplant and other major surgery that left him 62 pounds lighter and restricted to a diet heavy on baby food.

“I don’t feel a need to discuss events of the past,” said Star (Troi Torain), who was fired after he made crude remarks about the young daughter of DJ Envy, a member of the morning team on rival station WQHT (97.1 FM).

Star was later arrested and did three days of community service. He has said his comments were taken out of context and were just a random shot in a manufactured “radio war” his bosses at Power’s parent Clear Channel encouraged him to escalate.

He said Tuesday, “There’s no bitterness, there are no scores to settle.” But he has a suit pending against Clear Channel, charging he was fired for doing what he was told, and he promised listeners yesterday that “I will tell you all about [the suit] someday.”

Otherwise, he only did a little mild and familiar sniping at former employers Tuesday, referring to Clear Channel as “Fear Channel,” WWPR as “Power One-Oh-Jive” and WQHT as “Shot 97.”

He focused more on current cultural events, saying he loves A&E’s “The First 48,” then deflecting most political discussion after saying he supports John McCain for President.

He spent considerable time promoting Pulse 87, which switched to its uptempo contemporary rhythm format Feb. 11 and has drawn raves from dance fans.

Star played several songs himself, all in the dance format. “It’s nice,” he joked, “not to have to wake up to Jay-Z and P. Diddy.”

He said he will feature a daily mix segment from DJ Yonny, formerly of WWPR and now Star’s new producer. The rest of the team is White Trash Helene, Buc Wild and DX21.

Star said he had “several offers” for other radio jobs before he joined Pulse 87, including a proposal last March from XM.

“XM was great,” he says. “We still might work with them. But playing rap records and cursing a lot wasn’t what I wanted to do.”

Part of the appeal of Pulse 87, he said, is that its signal comes from a low-power TV station, over which Star plans to produce a video version of the show. He also expects radio syndication.

One of his harshest critics, Queens councilman John Liu yesterday said he has no problem with Star back on the radio “if he’s learned his lesson.

“He has pledged to behave responsibly over the airwaves and now we will see if he lives up to that newfound conscientiousness. We’ll be watching.”

Joel Salkowitz admits 87.7 FM isn’t a place most New Yorkers are used to turning for contemporary hit radio. But he thinks that once “The Pulse” (WNYZ) kicks into gear on that frequency Monday, listeners will seek it out.

Right now, WNYZ is playing Russian music, as it has for the several years since it signed on. Come Monday, says Salkowitz, it will be playing “a kind of top 40 with a rhythmic leaning.”

He declines to be more specific, but promises “it will fill a hole. I think it will be a station that people will make a point of finding. It’s like satellite radio - you don’t buy it because you want to pay money for radio, but because it has unique content.”

But the music is only part of what Pulse-87 will be selling. On Monday, Feb. 18, it will bring back Star and Buc Wild as its morning team.

That was supposed to happen a month ago, but Star had a liver transplant. Now, Salkowitz says, all systems are go.

“I can’t believe the energy this guy has after major surgery,” says Salkowitz. “He can’t wait to get back in the game.”

Pulse is happy to have him, Salkowitz adds. “He moved the ratings needle in the morning at two different New York stations - and I think this time you’ll see a side of Star you haven’t seen before.”

Star has said he often had to play a character in his previous gigs at WQHT and WWPR, and that now “I’ll be myself. There will be less hip-hop nonsense.”

Salkowitz says Monday’s sign-on will be relatively low-key. “We’ll establish the music, then probably have a bigger production when Star goes on the air.”

Salkowitz says he’s also talking with other deejays and expects a lineup “soon.”

WNYZ transmits its signal from a low-power TV station, Ch. 6 on Long Island - which has raised some questions about whether it can compete against the likes of powerful WHTZ (100.3 FM).

Salkowitz says the Pulse signal will cover “80%” of the New York market and will be available online for anyone else.

There has also been concern that Arbitron doesn’t measure WNYZ listening, which would make it difficult to sell advertising. But Salkowitz says the station has been talking with Arbitron “and you might hear something in a week or so.”