
New York got another “contemporary hit” radio station Monday, and it’s got a hot dance rhythm.
WNYZ (87.7 FM), which calls itself Pulse 87, will spend the first week establishing music and “imaging,” says program director Joel Salkowitz.
Next Monday, it will bring Star and Buc Wild back as its morning show - “followed closely,” says Salkowitz, “by the new Pulse 87 air personalities, who will be live and local. What a concept!”
Salkowitz, who programmed both the old WQHT and WTJM as uptempo rhythm stations, says the Pulse 87 music will be “rhythm top 40 leaning away from rock and rap and toward club and dance sounds. The sound of New York.”
One radio fan who immediately gave Pulse a thumbs-up was Tony Santiago, who has been lobbying for years for some station to play more current dance music.
“WKTU and Z100 just don’t play current dance, or at least dance with an edge,” he said yesterday. “That’s what I’m hearing on Pulse. I know they’re still a top-40, but so far I’m ecstatic.”
If Pulse picks up listeners and WHTZ or WKTU adds a few dance tracks to compete, says Santiago, “So much the better.”
Pulse 87, which is owned by Mega Media, plans an extensive promotion campaign, says Salkowitz.
“We’re hitting the streets of New York and we’ll give the audience a reason to get excited about radio for a change.”
Visit Pulse 87.7.com click here

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Star & Buc Wild are popular radio personalities who hosted their morning show in New York City from 2000 to 2006. At its peak, the Star & Buc Wild Show was consistently one of the top-rated morning shows in New York City, at one point surpassing the market’s long-time leader, “The Howard Stern Show.” In addition to featuring the morning show, Pulse 87 will offer listeners a variety of music programming, including pop, hip hop, dance, rock and top 40 hits.”I am excited to return to the New York City airwaves and look forward to working with Mega Media Group and Pulse 87,” said Troi Torain, professionally known as “Star.” “Times have changed and I am ready to deliver the great entertainment that my listeners have come to expect from me, while also offering responsible social commentary. The Star & Buc Wild journey continues!”"Star & Buc Wild are seasoned, national radio personalities who will help to build the Pulse 87 brand,” stated Alex Shvarts, CEO of Mega Media Group. “The show will fill what we believe is a void in the New York City marketplace and will act as the driver for the station’s launch.”About Mega Media Group: Mega Media Group, Inc. (MMDA.OB) is a multi-media and entertainment company whose divisions offer a broad range of services, including corporate and celebrity branding, talent management, music production and distribution, video production and distribution and radio broadcasting.
