Social Networking 101

Wednesday, April 2nd, 2008 - No Comments »

Seven years ago I somehow was selected for a fellowship to study at the Columbia University Graduate School of Business, where I learned lots of cool stuff like accounting, the discount rate and the definition of moral hazard.

But the biggest takeaway for me was something I had barely noticed before I got there: the importance of a social network.

In other words, connections.

A fascinating business school case explained that the reason Revolutionary War hero Paul Revere became a household name was because his social connections helped make him famous.

Another guy named William Dawes who also rode through New England screaming “the British are coming” barely rates a footnote in history. Dawes didn’t work the crowd. Revere was a networker.

Which brings us to Christopher Gergen.

beRecruited.com Reaches Social Networks

Monday, March 31st, 2008 - No Comments »

beRecruited.com, a free online network that gives high school athletes a connection to college recruiters, has added a feature that will allow users to share their athletic and academic profiles through MySpace, Facebook or personal Web sites too.

beRecruited Player Cards is a widget that easily integrates information, including photos, video and statistics, from beRecruited profiles to share across various digital platforms.

“Our focus on technology and our results-driven platforms have allowed us to grow at a record pace, solidifying our position as the largest online recruiting service in our industry,” said Jeff Cravens, president of beRecruited. “This widget shares an athlete’s success and scholarship quest with the online world.”

Networking sites grapple with worker, boss ‘friends’

Monday, March 31st, 2008 - No Comments »

College students used to be the exclusive users of the social-networking site Facebook, but now members of the corporate world over age 25 are flocking to the site.

Which raises this question: What should I do if a boss or co-worker tries to add me as a “friend”?

If they accept the request, they could be giving up more personal information than they would ever share at the office. If they don’t accept, the boss might be

Social networking about stocks

Monday, March 31st, 2008 - No Comments »

Q: What do you think of social networking to help teach people about saving and investing?

A: Curious what other people are saying about stocks? Then social networking is for you.

People use the term social networking to describe websites that let investors connect with each other to compare notes. If you’ve ever used social networking websites, like Facebook, MySpace, Windows Live Spaces or LinkedIn, you get the idea.

Glam Media Buys Street Fashion Social Network

Saturday, March 29th, 2008 - No Comments »

Glam Media has purchased Stylemob, a street fashion community site, for an undisclosed sum.

The acquisition was quietly made early this year. Stylemob Co-Founder Adam Souzis was appointed executive director of Glam Labs.

Glam is an ad network geared to women. It competes with the likes of SheKnows and iVillage — now owned by NBCU — to corner the market with aggressive acquisitions and strategic relationships. In the last four months, rival SheKnows acquired RealityTVMagazine, LovingYou and Soaps.

Glam recently became the exclusive ad seller for Premiere.com, following the launch of its own entertainment channel and a strategic relationship with Lifetime Networks. Last month, Glam received $84.6 million in funding for more acquisitions.

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