Joel Salkowitz admits 87.7 FM isn’t a place most New Yorkers are used to turning for contemporary hit radio. But he thinks that once “The Pulse” (WNYZ) kicks into gear on that frequency Monday, listeners will seek it out.

Right now, WNYZ is playing Russian music, as it has for the several years since it signed on. Come Monday, says Salkowitz, it will be playing “a kind of top 40 with a rhythmic leaning.”

He declines to be more specific, but promises “it will fill a hole. I think it will be a station that people will make a point of finding. It’s like satellite radio - you don’t buy it because you want to pay money for radio, but because it has unique content.”

But the music is only part of what Pulse-87 will be selling. On Monday, Feb. 18, it will bring back Star and Buc Wild as its morning team.

That was supposed to happen a month ago, but Star had a liver transplant. Now, Salkowitz says, all systems are go.

“I can’t believe the energy this guy has after major surgery,” says Salkowitz. “He can’t wait to get back in the game.”

Pulse is happy to have him, Salkowitz adds. “He moved the ratings needle in the morning at two different New York stations - and I think this time you’ll see a side of Star you haven’t seen before.”

Star has said he often had to play a character in his previous gigs at WQHT and WWPR, and that now “I’ll be myself. There will be less hip-hop nonsense.”

Salkowitz says Monday’s sign-on will be relatively low-key. “We’ll establish the music, then probably have a bigger production when Star goes on the air.”

Salkowitz says he’s also talking with other deejays and expects a lineup “soon.”

WNYZ transmits its signal from a low-power TV station, Ch. 6 on Long Island - which has raised some questions about whether it can compete against the likes of powerful WHTZ (100.3 FM).

Salkowitz says the Pulse signal will cover “80%” of the New York market and will be available online for anyone else.

There has also been concern that Arbitron doesn’t measure WNYZ listening, which would make it difficult to sell advertising. But Salkowitz says the station has been talking with Arbitron “and you might hear something in a week or so.”

New York got another “contemporary hit” radio station Monday, and it’s got a hot dance rhythm.

WNYZ (87.7 FM), which calls itself Pulse 87, will spend the first week establishing music and “imaging,” says program director Joel Salkowitz.

Next Monday, it will bring Star and Buc Wild back as its morning show - “followed closely,” says Salkowitz, “by the new Pulse 87 air personalities, who will be live and local. What a concept!”

Salkowitz, who programmed both the old WQHT and WTJM as uptempo rhythm stations, says the Pulse 87 music will be “rhythm top 40 leaning away from rock and rap and toward club and dance sounds. The sound of New York.”

One radio fan who immediately gave Pulse a thumbs-up was Tony Santiago, who has been lobbying for years for some station to play more current dance music.

“WKTU and Z100 just don’t play current dance, or at least dance with an edge,” he said yesterday. “That’s what I’m hearing on Pulse. I know they’re still a top-40, but so far I’m ecstatic.”

If Pulse picks up listeners and WHTZ or WKTU adds a few dance tracks to compete, says Santiago, “So much the better.”

Pulse 87, which is owned by Mega Media, plans an extensive promotion campaign, says Salkowitz.

“We’re hitting the streets of New York and we’ll give the audience a reason to get excited about radio for a change.”
Visit Pulse 87.7.com click here

 

 
Mega Media Group,announced today the forthcoming launch of 

“Pulse 87″ (87.7 FM), which will feature the return of the Star & Buc Wild Show.

The 87.7 format change will take place in early January of 2008 and the new 

Star & Buc Wild Show will debut January 15, 2008.
   Star & Buc Wild are popular radio personalities who hosted their morning   show in New York City from 2000 to 2006.   At its peak, the Star & Buc Wild Show was consistently one of the   top-rated morning shows in New York City,   at one point surpassing the market’s long-time leader, 
“The Howard Stern Show.”   In addition to featuring the morning show,   Pulse 87 will offer listeners a variety of music programming,   including pop, hip hop, dance, rock and top 40 hits. 
 

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