New York got another “contemporary hit” radio station Monday, and it’s got a hot dance rhythm.
WNYZ (87.7 FM), which calls itself Pulse 87, will spend the first week establishing music and “imaging,” says program director Joel Salkowitz.
Next Monday, it will bring Star and Buc Wild back as its morning show - “followed closely,” says Salkowitz, “by the new Pulse 87 air personalities, who will be live and local. What a concept!”
Salkowitz, who programmed both the old WQHT and WTJM as uptempo rhythm stations, says the Pulse 87 music will be “rhythm top 40 leaning away from rock and rap and toward club and dance sounds. The sound of New York.”
One radio fan who immediately gave Pulse a thumbs-up was Tony Santiago, who has been lobbying for years for some station to play more current dance music.
“WKTU and Z100 just don’t play current dance, or at least dance with an edge,” he said yesterday. “That’s what I’m hearing on Pulse. I know they’re still a top-40, but so far I’m ecstatic.”
If Pulse picks up listeners and WHTZ or WKTU adds a few dance tracks to compete, says Santiago, “So much the better.”
Pulse 87, which is owned by Mega Media, plans an extensive promotion campaign, says Salkowitz.
“We’re hitting the streets of New York and we’ll give the audience a reason to get excited about radio for a change.”
Visit Pulse 87.7.com click here
