Qassia: A new kind of Web 2.0 Social Network

Sunday, April 13th, 2008 - No Comments »
Qassia is a credit-driven intelligence engine coupled to a cascading tag-based web directory.
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What exactly does this mean? It means that Qassia will change your life.

Good stuff your websites will like
At Qassia, you can add your websites for free, and without having to add reciprocal backlinks. You’ll get unlimited quality backlinks (as opposed to “no-follow” backlinks). You can also add intel. Short for “intelligence”, intel is a tidbit of information. Qassia rewards users who add intel in three ways.

1. Backlinks You get one backlink for every piece of intel you add. Every intel will carry a direct backlink to one of your sites. So the more intel you add, the more backlinks you get.

2. Credit When you add intel, you also get credit, in the form of Qassia dollars. Your net worth in Qassia dollars determines how well your websites rank in our directory.

3. Revenue When your intel is displayed, you get 100% of the advertising revenue generated by that page. That is not a typo, by the way: we give you ALL of the gross ad revenue.

This means that website owners have triple incentive to contribute intel. The contributed intel will allow Qassia to become a vast repository of intelligence, with unrivalled original content. And a vast amount of original content draws traffic like honey draws ants.

Inside Intel, rather than Intel Inside
Qassia is sometimes confused with sites like Wikipedia, Squidoo, most recently, Google knol. Qassia is fundamentally different from these sites, because Qassia is not about asking people to upload authoritative articles. You don’t need to be an egghead at Qassia. You could upload a lengthy academic treatise if you want, by all means, but you can also get away with contributing a hastily scribbled tidbit of information about a person, a company, a place, an event, a thing, or anything you know about.

What we value is intelligence about the people, companies, and places around you. The people and places do not have to be famous, and the intelligence does not have to be earth-shattering.

Here are some examples of intel.

Qassia isn’t a wiki. Your intel will not get edited (it will get rated, but not edited). You can write your intel in any tone or style you like. You can write in the first person, and you can write your entire intel without using the shift key.

By asking for less, we receive more.

We are sometimes asked if it is free to join and use Qassia. That makes us smile.

Not only is Qassia 100 percent free - we do not even ask for reciprocal links - but, in addition to promoting your websites and discovering stuff, you can also earn real money - very easily and without any hassle. We have the best, most generous, and most reliable ad revenue sharing program on the web. So if you’re thusly inclined - and who wouldn’t be? - you’ll actually get paid for the effort you put in promoting your websites. No hitch, no catch. Now, if that ain’t a sweet deal, we don’t know what is.

We believe that, only by completely pampering our users and giving more than any other website, and in fact giving more than the users themselves expect, can we attain our goal of becoming the most incredible website the world has ever seen.

Qassia is a new era in Social Networking
Think of the bits and pieces of intel as the gravel which will fill the potholes on the information superhighway. While the Wikipedia and other knowledge repositories are huge, boasting tens of thousands of articles, less than 1 percent of human knowledge has been uploaded to the Internet. At Qassia, we are giving users the incentive and the freedom to add the remaining 99.9 percent.

The vast web of intel created at Qassia will produce more than a useful intelligence engine. The advent of Qassia is a cataclysmic event in the history of the Internet. We are redefining the web experience. Come be part of history and create your free Qassia account now.
Qassia.Com

Please note: QASSIA is currently running under “Closed Beta” mode and as such is open only to new members who are invited by an existing member, but this is your lucky day, (what do you mean “yeah right”), and as I am a member I would like you to be my guest and take QASSIA for a spin.

It’ll change your life!

CLICK HERE to join QASSIA and start getting paid for your knowledge, and while you’re there check out my thoughts on the cannabis debate, by reading (and rating) Cannabis Classification Confusion.

ONEsite Delivers Leading Social Network Scalability for Company CRM

Monday, April 7th, 2008 - No Comments »

ONEsite, Inc., the leading provider of enterprise community and social networking software, announced today the launch of its new Class A datacenter and a series of wide ranging performance enhancements to the patent-pending technology of the ONEsite Platform.“It took two years to grow through 1 million users and now we are growing at 1 million users every two months,” said Bob Crull, ONEsite’s CEO. “Our platform is both flexible and fast. If a company wants to engage their users, we have the software and infrastructure to ensure it is a pleasant experience.”

With media and entertainment clients that include Clear Channel and Univision, ONEsite has created a system that can not only handle a high volume of day to day traffic, but the capability to deliver a consistent user experience even under an intense spike in traffic. The latest enhancements provide a 10x increase in performance and the capability to handle over 20 million users with hardware on hand and rapidly scale to support exponential growth.

The ONEsite platform is architected to scale horizontally. Its caching strategy delivers 70-90% of pages directly from the cache while still providing users with an interactive, dynamic experience. The newly launched datacenter and architecture upgrades greatly enhance the effectiveness and capacity of its proprietary clustered server environment.

ONEsite maintains dual datacenters in Oklahoma City and is able to provide consistent operations with the loss of either datacenter. The company is a subsidiary of Catalog.com with a 14 year tradition of delivering innovative, scalability internet applications and services. Ineffective scalability that has crippled many growing social networks and their providers does not affect the ONEsite platform which has been specifically architected to provide the performance and scalability critical to the success of its clients.

About ONEsite
ONEsite offers full-featured social networking platform built on patent-pending technology. Its open, scalable architecture provides one of the highest levels of functionality, flexibility, reliability, and interoperability in the industry. ONEsite technology is complemented by a talented and experienced team that delivers more enterprise-class community destinations than any other white-label social networking provider.

ONEsite has a proven ability to create the distinctive, engaging and successful social experiences demanded by leading media, entertainment and lifestyle brands including Clear Channel and Univision. ONEsite offices are located in Oklahoma City, Los Angeles and Seattle with expansion underway in New York and London.

For more information visit: www.onesite.com .

Interpublic to be Minority Partner in New Multicultural Advertising Agency

Friday, February 8th, 2008 - No Comments »

Steve Stoute and Shawn “JAY-Z” Carter announced today that they will form a new advertising agency dedicated to reaching the multicultural consumer. The firm will be majority owned by Mr. Stoute, 37, and Mr. Carter, 38, with Interpublic Group (NYSE: IPG8.26, -0.18, -2.13%) holding a 49% stake in the new company. Stoute is the founder of Translation Consulting + Brand Imaging, a leading brand consultancy for the urban youth market which works with many of the world’s best-known brands. Shawn “JAY-Z” Carter is a recording artist, the former president and CEO of Def Jam Recordings and Roc-A-Fella Records and an owner of the New Jersey Nets. The agency, called Translation Advertising, will be headquartered in New York and will work with clients on a full range of advertising and marketing programs.In October of this year, Interpublic Group acquired Stoute’s marketing consultancy firm Translation Consulting. Translation Consulting, which focuses on brand planning and strategic consulting with clients looking to engage with the urban and youth markets, will continue to be led by Stoute and will remain a separate entity from Translation Advertising. Stoute and Interpublic management will jointly oversee the hiring of a senior management team for Translation Advertising, made up of marketing professionals from across the industry.As a stand-alone agency, Translation Advertising will be accessible to and partner with Interpublic’s leading network of full-service agencies. The new company will focus on creating advertising programs for clients, including television, print and radio, which are aimed at African American and culturally-blended consumers. As the agency grows, it will seek to partner with sister IPG companies to deliver specialty marketing services, such as special events and activation.”We saw a place in the market for a new agency. The current fashion and standing that African Americans hold in the world today - especially in American culture - isn’t fully represented in the advertising community,” commented Mr. Stoute. “We want to show this community in advertising that’s fresh, accurate and perfectly executed. And we’re excited to be doing it with a great partner like Interpublic, which has such deep relationships with the world’s greatest marketers. Our plans for this new agency have been repeatedly speculated at in recent press reports. As a result, we’re announcing Translation Advertising a little earlier than anticipated.”"Translation Advertising is a new and exciting venture,” said Mr. Carter. “Interpublic shares a vision of representing and connecting with the African-American culture and community in an honest and responsible way. This partnership with Interpublic and Translation Advertising is a natural business pairing. I look forward to sharing ideas and breaking new ground once again in a new area. We are not looking to just have an agency, we are looking to perfect our relationship with the consumer.”"A priority at Interpublic has been to create a forward-looking strategy to reach a mix of evolving consumer segments. Translation Advertising is an important piece in this comprehensive approach to the changing market. The African American community is a crucial element of the population for our clients, and Translation Advertising gives us a strong partner to connect with that market,” commented Michael Roth, Chairman and CEO of Interpublic. “What’s more, Translation Advertising allows us to address this key market by leveraging our new relationship with Steve, instead of pursuing additional acquisitions. Having Steve and Shawn on board in this venture creates a strong and highly-visible team. They are both tremendous businessmen, with great insight and experience into connecting brands with consumers for many of the world’s biggest clients.”About InterpublicInterpublic is one of the world’s leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen, The Martin Agency and R/GA. For more information, please visit www.interpublic.com.SOURCE: Interpublic Group

Interpublic Group Philippe Krakowsky, 212-704-1328 or Jerry Leshne, 212-704-1439