Straight Up Brands, Inc., (PINKSHEETS: STRU) (the “Company”) http://www.straightupbrands.com/ , the global marketer and emerging developer of branded premium wines and spirits headquartered in New York, announced today that due to the exceptional reception the Bracco wines have received, sales have now exceeded the 10,000 case mark, and this is before the Holiday Season sales begin.

Bracco Wine is a line of eight Italian wines owned by the Company and marketed in collaboration with the Oscar®-nominated actress Lorraine Bracco who is famous for her portrayal of Dr. Melfi in the critically acclaimed, Emmy®- and Peabody-awarded HBO drama series “The Sopranos.”

“Our national expansion is well underway and the results have been inspiring. Sales have been indeed brisk and as a result we have been able to attract many of the top distributors in the United States to assist us in marketing the Bracco wines. We expect a minimum increase on a national basis of over 100% in 2007 above current sales,” said David McCallen, CEO of Straight Up Brands, Inc.

Companies such as Southern Wine & Spirits, Glazer’s Distributors, Associated/Charmers Industries, General Wines & Spirits, Perfecta Wine Company and Youngs/Republic have all enthusiastically embraced the Bracco wines due to the publicity generated by Ms. Bracco and the exceedingly high quality of the wines.

Joel Salkowitz admits 87.7 FM isn’t a place most New Yorkers are used to turning for contemporary hit radio. But he thinks that once “The Pulse” (WNYZ) kicks into gear on that frequency Monday, listeners will seek it out.

Right now, WNYZ is playing Russian music, as it has for the several years since it signed on. Come Monday, says Salkowitz, it will be playing “a kind of top 40 with a rhythmic leaning.”

He declines to be more specific, but promises “it will fill a hole. I think it will be a station that people will make a point of finding. It’s like satellite radio - you don’t buy it because you want to pay money for radio, but because it has unique content.”

But the music is only part of what Pulse-87 will be selling. On Monday, Feb. 18, it will bring back Star and Buc Wild as its morning team.

That was supposed to happen a month ago, but Star had a liver transplant. Now, Salkowitz says, all systems are go.

“I can’t believe the energy this guy has after major surgery,” says Salkowitz. “He can’t wait to get back in the game.”

Pulse is happy to have him, Salkowitz adds. “He moved the ratings needle in the morning at two different New York stations - and I think this time you’ll see a side of Star you haven’t seen before.”

Star has said he often had to play a character in his previous gigs at WQHT and WWPR, and that now “I’ll be myself. There will be less hip-hop nonsense.”

Salkowitz says Monday’s sign-on will be relatively low-key. “We’ll establish the music, then probably have a bigger production when Star goes on the air.”

Salkowitz says he’s also talking with other deejays and expects a lineup “soon.”

WNYZ transmits its signal from a low-power TV station, Ch. 6 on Long Island - which has raised some questions about whether it can compete against the likes of powerful WHTZ (100.3 FM).

Salkowitz says the Pulse signal will cover “80%” of the New York market and will be available online for anyone else.

There has also been concern that Arbitron doesn’t measure WNYZ listening, which would make it difficult to sell advertising. But Salkowitz says the station has been talking with Arbitron “and you might hear something in a week or so.”

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New York got another “contemporary hit” radio station Monday, and it’s got a hot dance rhythm.

WNYZ (87.7 FM), which calls itself Pulse 87, will spend the first week establishing music and “imaging,” says program director Joel Salkowitz.

Next Monday, it will bring Star and Buc Wild back as its morning show - “followed closely,” says Salkowitz, “by the new Pulse 87 air personalities, who will be live and local. What a concept!”

Salkowitz, who programmed both the old WQHT and WTJM as uptempo rhythm stations, says the Pulse 87 music will be “rhythm top 40 leaning away from rock and rap and toward club and dance sounds. The sound of New York.”

One radio fan who immediately gave Pulse a thumbs-up was Tony Santiago, who has been lobbying for years for some station to play more current dance music.

“WKTU and Z100 just don’t play current dance, or at least dance with an edge,” he said yesterday. “That’s what I’m hearing on Pulse. I know they’re still a top-40, but so far I’m ecstatic.”

If Pulse picks up listeners and WHTZ or WKTU adds a few dance tracks to compete, says Santiago, “So much the better.”

Pulse 87, which is owned by Mega Media, plans an extensive promotion campaign, says Salkowitz.

“We’re hitting the streets of New York and we’ll give the audience a reason to get excited about radio for a change.”
Visit Pulse 87.7.com click here

In yet another coup for the burgeoning high-definition DVD format, online DVD rental service Netflix Monday said it will stock high-def movies exclusively in Blu-ray.

For Netflix, that means no more discs in HD DVD, the format spearheaded by Toshiba. Netflix has been stocking high-def movies in both formats since early 2006, but said in a statement that all of its new high-def movie purchases will be Blu-ray and that it will phase out HD DVD discs by the end of the year.

Netflix made its choice after watching several major studios side with Sony-backed Blu-ray. Warner Bros. Entertainment in January said it will put out high-def movies exclusively in Blu-ray, joining Metro-Goldwyn-Mayer Studios, Sony Pictures, Twentieth Century Fox and Walt Disney in the Blu-ray camp. Two major studios, Paramount Pictures and Universal Studios, have sided with HD DVD.

The rental service said that only a portion of its subscribers choose to receive high-def movies. To put it in perspective, Netflix says its library includes more than 90,000 DVD titles, with only 400 of those in Blu-ray.

But that’s hardly the point. The main reason for Netflix’s decision seems to be its desire to get this format war over quickly so that people will start buying high-def gear. After all, what retailer (or DVD renter) wants to have to stock two HD versions and a standard-def version of every movie title?

“The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition,” said Ted Sarandos, chief content officer for Netflix, in the statement. “We’re now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def.”

Some have already called this fight in Blu-ray’s favor. One thing’s for sure, it’s come out swinging in 2008.