NBC News and msnbc.com will be the exclusive news and information provider for MySpace’s Decision ‘08, an online center for in-depth 2008 election-related news, analysis and discussion, under a new partnership between the online social network and the NBC Universal owned news organizations.

Decision ‘08 will be available to more than 100 million active MySpace users worldwide, and will be a component of MySpace’s IMPACT Channel, the site’s hub for civic and social engagement.
As part of the site, there will be interactive opportunities for users to engage with NBC News and msnbc.com content, news anchors and reporters during the coming months of the election season.

Decision ‘08 goes live today (April 22) and will offer the latest election coverage, news feeds and daily videos from NBC News and msnbc.com. The site will also have user-generated content and will link to profiles of NBC News and MSNBC anchors and reporters, including Brian Williams, Tim Russert and Chris Matthews.

“The 2008 election is proving to be the most youth- and technology-driven race in history, and MySpace is a significant forum for political discussion today,” said Lee Brenner, Director of IMPACT and executive producer of political programming at MySpace. “We are privileged today to be partnering with such revered news organizations as NBC News and msnbc.com, and to be taking our first steps in what will be a unique and engaging collaboration for the MySpace community.”

“NBC News has never been more committed to delivering quality news and information where
and when our users and viewers want it,” said Mark Lukasiewicz, vp of digital media at NBC News. “The Decision ‘08 hub at MySpace will give everyone in the vast MySpace community access to the information and tools they need to engage in this crucial election.”
MySpace is a unit of Fox Interactive Media Inc.

Since launching in March 2006, Minti has helped millions of parents to find advice, support and friendship online. Now Minti is focusing its marketing towards rewarding active members by paying them in “Minti Moolah”, the new virtual currency of the Minti website. Minti Moolah can be cashed in for on-site gifts, gift-vouchers or cash via PayPal. Activities such as referring friends, active and positive involvement in the community and completing surveys all result in payments of Minti Moolah to the member’s account. Minti Moolah can also be bought using PayPal to spend on Minti gifts or to reward favourite on-site authors with gift-vouchers. The latest release provides members with:

• The introduction of the Minti Moolah currency.
• Virtual Gifts and Vouchers that members can purchase with Minti Moolah and use to say thanks to other members of the Minti community.
• Survey functionality allowing members to have their say on key topics of interest, and providing advertisers with sponsored question opportunities.
• Free “compliments” messaging between members so they can “share the love” as they get to know parents they admire or appreciate.
• A comprehensive address book upload and referral system, which is compatible with all the popular desktop and web based email programs.
• A dramatically improved sign-up process, including membership progress bars to track personal progress.

Minti has extremely active and loyal members with numerous new blog posts appearing daily on the site about the benefits and friendships that parents have gained from participating in the Minti community. Now with the addition of Minti Moolah there are even more reasons for parents to join and get involved.

We are really excited to present these new features to our Minti membership base

“We are really excited to present these new features to our Minti membership base”, said Clay Cook, Minti Co-founder and CEO. “Minti is all about parents sharing their parenting experiences with others, and getting the help and support they need - and they now have the opportunity to become a parenting-advice author and earn cash from other appreciative readers for their efforts. Articles on Minti have been life-changing for many of our site visitors and this development takes Minti to the next stage in social networking; where active members are rewarded for the contributions they make to other members and the growth of the community as a whole.”

About Minti
Founded by internet entrepreneurs Clay Cook, Rachel Cook and Matthew Macfarlane, Minti was launched in March 2006 with the goal to become “the World’s largest parent-to-parent advice-opedia”. Minti is a subsidiary of Vibe Capital Pty Ltd, a privately held company in Perth, Australia. Vibe Capital has raised over A$2.7m in funding to date.

Minti operates on the proprietary vibEngine platform owned by parent company Vibe Capital Pty Ltd. The vibEngine platform supports a number of social networking communities worldwide (including Gooruze and GreatSchools.net) providing a robust and scalable suite of Web 2.0 features for licensing partners. Website monetisation is now supported by advertising, sponsored surveys, sponsored newsletters and virtual currency purchases. For more information visit www.vibecapital.com or www.minti.com

BuzzLogic, a provider of social media marketing services and a social media ad network, announced on Tuesday that it has acquired Activeweave, developers of the BlogRover browser companion application.

Financial terms of the deal were not disclosed.

Activeweave’s BlogRovr browser plug-in, which counts 180,000 registered users, allows users to view relevant content from their favorite bloggers as they browse the Internet.

San Francisco-based BuzzLogic said the deal “adds new dimension to how its algorithms analyze online influence, enabling the company to strengthen and grow its Conversation Targeting advertising solution,” which helps advertisers target blogs and other social media.

Today, on Earth Day, Nickelodeon has launched The Big Green Help, the network’s new multiplatform pro-social campaign focused on empowering kids to participate in eco-friendly and energy-saving daily activities.

Throughout the day, Nickelodeon will air green-themed messages and promotional spots during every programming break, and will introduce a series of original environmentally themed online games. The on-air promos will feature real kids taking environmental action and celebrities who are promoting the various eco-friendly initiatives, including reducing CO2 emissions, preserving natural resources and spreading the campaign’s message to others.

Nick Jr.’s Earth Day schedule features environmentally themed episodes of preschool programs such as Blue’s Clues, The Backyardigans, Go, Diego, Go!, Dora the Explorer, The Wonder Pets! and Yo Gabba Gabba!. Nickelodeon also plans to incorporate green themes in several of its series over the next year, including iCarly and The Naked Brothers Band.

Additionally, six new campaign partners are teaming up with Nickelodeon to help support the initiative nationwide: The LeBron James Family Foundation, the National Wildlife Federation, the Natural Resources and Defense Council, NFL, Boys & Girls Clubs of America and Girl Scouts of the USA.

All year long, The Big Green Help will provide information and tips across all of Nickelodeon’s platforms to help explain climate change to kids and connect them to ways they can help. The campaign is highlighted by the first-of-its-kind global multiplayer online green game for kids, launching in November, which will provide measurable steps and information to directly link players to ways they can make a positive contribution to helping the environment. Leading up to the launch, several online mini-games will roll out incorporating The Big Green Help’s partners.

“Our research shows that kids believe that they can lead the way in addressing positive change for the environment, and The Big Green Help empowers them to work individually and collectively to do that,” said Marva Smalls, Nickelodeon’s executive VP of public affairs. “We are pleased to have some of the most influential partners in the environmental, youth and sports fields join us in this effort. Together, we will bring the best of our combined resources to equip this generation of kids with the knowledge and tools they need to make their world a better place.”

the other way around: Zyb bought Imity. Zyb, the mobile phonebook service founded in Denmark, has bought out by Danish mobile social networking company, Danish Bluetooth-based mobile social networking company, Imity, for an undisclosed sum. Zyb itself had added elements of social networking over the last year, and says a quarter of a million users have stored nearly 16 million contacts online using its service. I had been a user for almost a year until late last year, but the slowness of the service online always bothered me, and I moved away to Google (NSDQ: GOOG) Calendar and its mobile version.Imity is less than a year old, and uses Bluetooth technology to connect online and offline users, and does not have any funding. Following the acquisition, Imity is now closed to new registrations, but will remain available for existing users until the Zyb Phonebook is rolled out later this quarter. The Imity team has relocated to Zyb’s Copenhagen office.

Zyb had raised about Euro 3 million in funding previously from Nordic Venture Partners. More details in the release here.