The controversial new reality series chronicling a spirited group of self-described “guidos” living in a New Jersey beach house has drawn protests of increasing volume. Now it appears that calls for a boycott are having an impact.

The Italian-American group UNICO (which also protested HBO’s “The Sopranos“) has asked members to complain to MTV’s advertisers. In the past couple of days, two advertisers on the show — Domino’s Pizza and American Family Insurance — have pulled out of the series.

In addition, one major media outlet reported that MTV New York offices were receiving death threats because of the show. The network has denied the report.

“(’Jersey Shore’ furthers) the popular TV notion that Italian-Americans are gel-haired, thuggish ignoramuses with fake tans, no manners, no diction, no taste, no education, no sexual discretion, no hairdressers (for sure), no real knowledge of Italian culture and no ambition beyond expanding steroid- and silicone-enhanced bodies,” blasted New York Post critic Linda Stasi on Monday. “Would that programing ever have been allowed if the group were African-Americans, Asians, Hispanics, Jewish people?”

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