Allrecipes.com Announces Six International Versions of Its Food-Based Communities
Allrecipes.com, the original and largest food-based vertical social networking community, today announced the launch of new, localized versions for UK and Australia/New Zealand audiences: Allrecipes.co.uk and Allrecipes.com.au. As a Top 10 social networking site (ComScore), Allrecipes.com attracts more than 50 million annual unique visitors–20 percent from outside the United States–who gather on the site to share food experiences through recipes, photos, ratings, profiles, reviews and more.
Building upon this month’s launch of Allrecipes UK and Allrecipes Australia, Allrecipes will roll out country-specific versions for France and Germany by the end of 2008. Two more localized versions are planned for release by summer 2009.
The new versions are the only local sites providing a complete range of exciting, user-generated content for everyday home cooks. The international versions are translated into local languages, ingredients and measures, and feature content (recipes, ratings and reviews, photos and profiles) created by in-country member audiences.
Tags: With Launch of Allrecipes UK and Allrecipes Australia, World's Largest Vertical Social Networking Site Goes In
