The patented personal relationship management system offered in this Lot enables members of an online network to share and manage information among large groups of users. The system facilitates communication of select information between different members according to users’ individual preferences. Members of the online network may control which individuals may access any given piece of information they create and distribute, as well as what information may be presented to them by other users. “While online social networking sites have enabled people to establish and maintain multiple connections in a way not previously possible, other concerns arise as a result of the amount of information being made available as well as the growing number of users,” said Jason Hardebeck, Chief Executive Officer of WhoGlue, Inc. “Specifically, users will want much greater control over which individuals access their personal information and how it is shared with their contact network. In order to emulate the true nature of personal relationships and the various levels of trust between users, social networks must allow each user to fine-tune access to their profile data as they see fit. Ultimately, the online social networking sites that offer these privacy-management features will appeal to a much broader base of users.
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Tags: networking, Ocean Tomo to Place a Strategic Social Networking Paten, social networking, social networks
