| Posted by: Zooped, April 22nd, 2008 |
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Today, on Earth Day, Nickelodeon has launched The Big Green Help, the network’s new multiplatform pro-social campaign focused on empowering kids to participate in eco-friendly and energy-saving daily activities.
Throughout the day, Nickelodeon will air green-themed messages and promotional spots during every programming break, and will introduce a series of original environmentally themed online games. The on-air promos will feature real kids taking environmental action and celebrities who are promoting the various eco-friendly initiatives, including reducing CO2 emissions, preserving natural resources and spreading the campaign’s message to others.
Nick Jr.’s Earth Day schedule features environmentally themed episodes of preschool programs such as Blue’s Clues, The Backyardigans, Go, Diego, Go!, Dora the Explorer, The Wonder Pets! and Yo Gabba Gabba!. Nickelodeon also plans to incorporate green themes in several of its series over the next year, including iCarly and The Naked Brothers Band.
Additionally, six new campaign partners are teaming up with Nickelodeon to help support the initiative nationwide: The LeBron James Family Foundation, the National Wildlife Federation, the Natural Resources and Defense Council, NFL, Boys & Girls Clubs of America and Girl Scouts of the USA.
All year long, The Big Green Help will provide information and tips across all of Nickelodeon’s platforms to help explain climate change to kids and connect them to ways they can help. The campaign is highlighted by the first-of-its-kind global multiplayer online green game for kids, launching in November, which will provide measurable steps and information to directly link players to ways they can make a positive contribution to helping the environment. Leading up to the launch, several online mini-games will roll out incorporating The Big Green Help’s partners.
“Our research shows that kids believe that they can lead the way in addressing positive change for the environment, and The Big Green Help empowers them to work individually and collectively to do that,” said Marva Smalls, Nickelodeon’s executive VP of public affairs. “We are pleased to have some of the most influential partners in the environmental, youth and sports fields join us in this effort. Together, we will bring the best of our combined resources to equip this generation of kids with the knowledge and tools they need to make their world a better place.”
Tags: Nickelodeon Launches New Pro-Social Environmental Campa
